Dev Ittycheria said CROs recruit people by selling them on the company and how it will be transformative for their families, so leaving for a direct rival makes those recruits ask whether they were sold 'a bill of goods'. He said he had seen CROs move to companies in other spaces, but not to direct competitors. He would ask a departing executive whether no other company valued their skills, and said such moves come back to bite people.

“I think the reputational damage that you can do in a long term is going to come back and bite you.”

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