Dev Ittycheria said that for 25 years marketers optimised to show up on page one of Google and educate human buyers. Now they must ensure agents can find them, understand what they sell and see current, accurate information across the sources agents read. He said this extends beyond tech to e-commerce and retail, where failing to educate agents could send a business 'to zero'. He disclosed that Sequoia backs Profound, which works on this problem.

“if you're missing from an AI generated answer, it's like being invisible on Google.”

Listen on Apple Podcasts Episode Positioning & marketing Link to this