Rory O'Driscoll expects AI-visibility tools to expand from showing up for humans in chatbots to showing up for agents, and to be a deeper market than SEO analytics. Listen
Rory O'Driscoll, whose firm wrote a term sheet on Profound's Series A, said it is a natural next step for these companies to move from how you show up in ChatGPT for humans to how you show up for agents. The buyer is the marketer who must ensure the company appears correctly, for example someone at MongoDB checking how the company shows up when an agent picks a database. He expects more depth here than in the SEMrush space.
“I think it's going to have more depth than the SEMrush space, which ended up commodified and boring for a whole bunch of reasons.”
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