Many technical founder-CEOs mistake a product deck with an ask at the end for a sales process. Listen
Kerrest says he has heard this from technical founder-CEOs multiple times this week already. He argues sales methodologies refined over the past 20 years are very useful to today's technical founders and advocates something simple like MEDDIC.
“I have a deck that explains what my product does. That's my sales process.”
Listen to the episode Episode Sales process & deals Link to this
From Every Founder Needs To Sell w/ Frederic Kerrest (Co-Founder, Okta).