Operators said

AI

Writer reps prepare for first meetings with an internal agent that generates the point of view, a solution map and role-specific executive questions. Listen

Andy Shorkey says a rep tells the app which account they are meeting, using the example of a sporting goods company. The app then lays out a point of view on the customer, the customer's orientation toward AI, and five areas mapped to Writer's capabilities. It produces a solution map, the point of view, and a script or question set tailored to each executive's role. He says it essentially gives the rep the first call.

“And so it essentially would create a solution map. It would create the point of view. It would also create the script or the questions for the executives, depending on their role and responsibility.”

From GTM in the AI Era w/ Andy Shorkey (CRO, Writer).