Kade Hinkle uses short personalized videos instead of long text for second messages and follow-ups. Listen
Kade says a one-to-two-minute video feels more personal than a wall of text. When a video works, he looks into why it worked and does more of that over time. One video booked a VP of Sales at a 150+ person company: he congratulated them on the new role, noted they were already familiar with Common Room from their previous company, and pointed out the team seemed fully inbound with a big AE team but no SDRs.
“I think it's better than a massive wall of text. It takes like one to two minutes and it feels personal. And if it works, look into why it worked.”
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From #615: How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle | 30MPC Hall of Fame.