Kade says posters don't get many comments, so a relevant one leads them to look at your profile and realize you have already messaged them. He says this has worked only a couple of times, because most posts are company promotion he can't add to. He won't leave an emoji-only or AI-generated comment; he comments mainly on personal posts or on hiring posts, where he tags people from his network for the open role. Alex Murphy said he also sometimes follows up with a like and comment instead of another DM.

“If you can comment on their posts with something relevant, then they're going to go look at your profile because they prep don't get a lot of comments.”

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