Nick picked out three layers in Kade's voice note: what a colleague at the account said, the tool the account currently uses and why that colleague wanted an alternative, and a line from the prospect's LinkedIn profile tied to the product's value. He framed the shift as his own impression ('I feel like').

“I feel like now to stand out from some of the AI slop, kind of need to show that you know them a little bit more than just one thing.”

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