According to Nick, interest-based CTAs such as 'do you want to learn more?' used to be the most effective. The analysis found that an offer of value, such as 'I can send over a couple of ideas or examples,' is much more likely to get the prospect to agree to a meeting or keep the conversation going.

“what we actually learned was that making an offer, an offer of value, actually has a much higher likelihood of getting someone to agree to a meeting and continue the conversation.”

Listen to the episode Episode Sales process & deals Link to this