Alex Murphy structures prospecting videos like the first 90 seconds of a good cold call: a relevant observation, a hypothesized problem, a one-sentence offering, and a free 'worst case' offer. Listen
Alex sells 30MPC's team training program. In an example of how such a video would sound, he cites specifics such as hiring 12 new reps, adding four last quarter, and a fundraise last year, then hypothesizes the problem: high growth targets alongside onboarding and ramp time. He describes the program in one sentence and closes by saying that, worst case, he can share some free material that might be useful in the short term.
“The video is sort of the first 90 seconds of what a good cold call would sound like, but I don't have any responses from the person.”
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From #615: How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle | 30MPC Hall of Fame.