Samantha McKenna removes the word 'love' from outreach and uses 'grateful for' or 'appreciative of' to sound less salesy. Listen
She points out that her script avoids 'I'd love to talk to you.' She swaps language like this as often as she can to make messages feel less like a sales pitch.
“love is one of those words I try to kill and use grateful for or appreciative of in its stead.”
Listen to the episode Episode Sales process & deals Link to this
From #614: How to Use LinkedIn Sales Navigator for Lead Generation.