Operators said

Pipeline & demand generation

Ian Tickle wants pipeline dips flagged within 48-72 hours instead of discovered in a monthly review. Listen

Ian says hearing in a meeting that last month's opportunity creation fell short is too late, because he can't afford four weeks of under-generating. He wants alerts when pipeline trends down after 48 or 72 hours. He sees connected systems plus AI as giving him that insight without manually running reports.

“how about if it trends down after 48 hours or 72 hours or whatever. Can we get on there quicker?”

From E72: I Collapsed My GTM Org Chart. This Is Why | Ian Tickle, CRO @ Freshworks.