Most sales kickoffs waste time and money because they become 48 hours of training that reps don't remember. Listen
He frames the typical kickoff as a trainer talking at reps for two days. In his view that costs an entire week of selling time and hundreds of thousands of dollars while producing little retention.
“Most revenue or sales kickoffs are a complete waste of time and money for your sales organization, because a sales trainer will show up, spout out your reps for 48 hours, and then you don't remember a damn thing”
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From #612: Sales Kickoff Masterclass: The Ultimate Planning Guide.