To serve a protein breakfast rather than a continental one and keep coffee available all day. Listen
She estimates protein costs possibly $8 more per person and calls it a great investment for energy and engagement through the four to five hours before lunch. She says people fed croissants and cantaloupe are asleep by 10am. She also says not to remove coffee after breakfast on the heavy general session day.
“Just give them some protein. It's possibly eight dollars more per person and it is a great investment, I promise.”
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From #612: Sales Kickoff Masterclass: The Ultimate Planning Guide.