AI has cut the cost of distributing content across multiple platforms to a fraction of what it was. Listen
Ross's example is podcast repurposing. Finding key moments used to take hours of listening before the clips were sent to an editor, and AI can now do much of that work. He says AI has created challenges, but he sees the opportunity as massive.
“We now have the ability to distribute great content, valuable stories across multiple platforms for a fraction of the cost that it used to take.”
From How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing).