Demand for distribution services has grown because AI answers draw on the same surfaces brands distribute to. Listen
Ross says LLMs pull from Reddit, SEO and the other channels that organic distribution targets when they answer questions. He says demand for Foundation Marketing's services has increased as a result. He also launched Distribution.ai as software for marketers and sales executives to distribute their stories at scale.
“Ai is now using all of those different distribution surfaces to translate back into the LLM answers to questions. So our services have increased in demand because of that.”
From How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing).