Ross Simmonds lays out a multi-channel, repeated distribution sequence for a single good blog post. Listen
Ross only distributes a post he considers good. The steps are: - Write a promotional post for each social channel (LinkedIn, X, Threads, Bluesky, Mastodon), with a longer LinkedIn version and a strong hook. - Schedule a reshare for the next day and the following week. - Send it in the email newsletter. - Have the sales team send it to their contacts. - Make a long-form video, ideally, and cut it into shorts for Reels and TikTok. - Share it on stories, then on LinkedIn again. - Submit it to relevant subreddits. - Build an Instagram or LinkedIn carousel. - Optionally record a green-screen story with a swipe-up link. - Repost after about two weeks and schedule more posts for the following weeks.
“you can take the blog post and then upload it to Reddit, submit in to key subreddits that are relevant to your niche and your audience”
Listen to the episode Episode Positioning & marketing Link to this
From How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing).