A client content asset kept updated and distributed for about three years is now consistently cited in LLM answers and still generates leads. Listen
Ross says Foundation created the piece for a client about three years ago. Instead of publishing it once, they kept updating, distributing and promoting it. It now appears in LLM answers to some of the highest-priority prompts in the client's category, and the client still generates leads from it.
“We continue to update it, distribute it and promote it is now cited in the LLM consistently across some of the most priority prompts in their category, and they're generating leads on the back of this asset from, like, three years ago.”
From How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing).