Ross Simmonds's rule is to create ridiculously good content once and distribute it forever, because the return compounds over the long game. Listen
Ross says people don't realize content is a long game. If a company is willing to keep distributing its stories, he says the ROI 'can be infinite.'
“when you play the long game and you're willing to distribute your stories, the Roi can be infinite, which is why I always say, create ridiculously good content once and then distribute it forever.”
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From How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing).