Operators said

Leadership & culture

Ross Simmonds names building a Foundation Marketing team that delivers top client work without him as his biggest win of 2026. Listen

Ross says his team goes into top brands to work on AI visibility and turn it into pipeline. He says they do it without him, and many of them are now better than him at Reddit and LinkedIn. He credits creating that culture, not his own work.

“the fact that they're doing it without me and so many of them are better than Me now at Reddit and LinkedIn and stuff like that is just, like, chefs kiss.”

From How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing).