Ross Simmonds hires by putting the company's values in front of candidates, watching how they react, and avoiding surprises after they join. Listen
Ross says the most important thing in hiring is to be very intentional about upholding the company's values and to show them to interested candidates. He is transparent about how the company works so nothing feels like a trick after the hire. He then gives new hires big problems and lets them thrive.
“the most important thing to hire great people is to be ridiculously intentional of holding up your values of what you care about as a business. And then showing them to the person who's is interested in the role and seeing how they react to it.”
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From How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing).