Reddit influences billions of dollars of B2B deals as AI training data, and that marketers spamming it in 2026 are eroding its value. Listen
Ross calls Reddit 'ridiculously valuable' still. He says people don't realize how much B2B dealmaking it shapes, because it is such a powerful source of training data for AI tools like Gemini. Manipulating and spamming Reddit is the 2026 marketing trend he hopes ends.
“There's billions of dollars worth of deals in B2B that are being influenced by Reddit that people don't even realize because Reddit is such a powerful training data, platform.”
From How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing).