Brands win on Reddit only through transparent, value-adding participation, and that repetitive self-promotion doesn't work. Listen
Ross endorses 'white hat' Reddit participation: a brand shows up authentically, discloses who it is (as in Dasha's example, 'I work at…'), and chimes in only when relevant. He says comments that keep saying 'you should buy my software' or 'we are the best', or that pretend to be something they're not, are the practice that needs to end.
“Be transparent add value, educate engage entertain and empower if you do that on reddit, you'll win. But if you go in in every single time, your comment is hey, you should buy my software, hey, we are the best.”
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From How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing).