Ross Simmonds predicts a massive surge in in-person events in 2027 as buyers seek real connection amid the rise of AI. Listen
Ross frames it as his biggest bet for 2027, hedged with 'I think.' He describes himself as digital-first, but believes buyers want to meet real people in person. He calls in-person connection increasingly necessary as AI rises. As evidence, he says some top AI firms are starting to hire for community and events roles.
“My biggest bet for twenty twenty seven would be that there's going to be a massive surge in in real life events. I think people have loved the Internet and Ai and social and all of that. But I think there's a real desire amongst buyers to get together with real people”
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From How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing).