AJ Bruno says sales incentives are typically not aligned to company objectives, so a company targeting 80% GRR should ask what its incentives would need to look like to get there. QuotaPath's thesis is that building and aligning those incentives, with month-over-month and quarter-over-quarter strategic guidance from an AI-native service, could close a gap such as 70% to 80% GRR. He frames this as an unproven question rather than a result: 'the $100 billion question.'

“can we actually help an organization go from 70 % GRR to 80 % GRR by building the right incentive structure and using an AI native service backing to help strategically guide that month over month, quarter over quarter. That's the $100 billion question”

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