He said customers did not believe the claims and thought they sounded too good to be true, so Smartling put its money where its mouth was. He described betting one customer $100 that Smartling could deliver what it said, running a proof of concept on its own dime, and delivering, and said that customer is now a multimillion-dollar account.

“I bet the customer $100 that we could deliver what we said we could deliver.”

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