AI tools such as Claude and Clay let marketers build lead lists and ICP targeting better, faster and deeper, and layer in intent and signals on ABM. Listen
Rick says he can build lead lists, identify ideal customer profiles and find contacts more quickly with these tools, which he calls a cheat code for this part of the work. He says ABM has not gone away but should be more effective because it can layer in intent and signal data. He expects better outbound and event attendance because the team is reaching the right people.
“I can build lead lists better, faster, deeper than ever before.”
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From The Unwritten Rules of CRO Survival | Rick Smolen, CRO @ ShipHero.