Kyle Norton has not yet seen sales engagement vendors build viable AI intelligence, so he injects internal intelligence outputs into those platforms rather than rebuilding them. Listen
Kyle Norton says he has not seen sales engagement providers build an AI product that does real intelligence work such as next-best-action or deal recommendations, and asks whether the hosts have seen otherwise. He says to output internally built signals such as a deal health score or estimated win rate onto the lead record, using the engagement platforms as the place to display them. He says he would not vibe-code the daily rep tool because it needs rock-solid stability and a support ecosystem.
“I haven't seen any of the sales engagement providers build an AI product that does any of the intelligence stuff.”
From What World-Class AI in GTM Looks Like | Kyle Norton, CRO @ Owner.com.