Record the primary reason every new customer bought, and track referrals to their referring customer Listen
Fred says for every new customer you should know the primary reason they came and bought. If it was referral, he says to put that in the customer relationship system, identify who referred them, and use that root cause as the core of learning and improvement. He says this lets a company grow from its core rather than from marketing tricks.
“make sure you know every new customer, what was the primary reason they came and bought.”
Listen to the episode Episode Pipeline & demand generation Link to this Report a problem
From The Creator of NPS Says It Was Never Built for Surveys ft. Fred Reichheld (Bain & Company).