Ironclad built a churn prediction model with a vendor that predicts whether a customer will renew six months out, using product usage data and customer interaction data. Listen
Rob said Ironclad has a robust view of customer data covering both product usage and interactions across the business. The team worked with a vendor to build the model, which he described as very data intensive. He framed it as a project to predict six months out whether a customer will return.
“we did a project with the vendor to say, let's if we get what can we do to build a model to predict six months out”
From Ironclad's CCO Reveals How AI Actually Predicts Churn ft. Rob Edmondson.