Eric cited that 55% of buyers now start their search in LLMs, up from 25% the previous year. Listen
Eric said that if 55% of buyers are starting in LLMs, a B2B software company that does not let LLMs scrape its site is invisible. He said LLMs currently love reviews because they are conversational, vetted and moderated, and G2 does moderation and verifies reviews itself.
“if 55% of all buyers, which is up from 25% of buyers the previous year, are starting there”
From The Future of GTM Might Belong to Answer Engines ft. Eric Gilpin (G2).