He says this figure came from what he reported to the board when he was VP of sales at a company he later sold, which he described as about $2 million in ARR. He describes these deals as coming from inbound after a piece of content, from replies to comments that moved into DMs, and from persistent outreach, including emailing one contact 27 times over sixteen months. He says this result is the reason he started his own business.

“81% of our deals were from LinkedIn and social selling.”

Listen to the episode Episode Pipeline & demand generation Link to this