Operators said

Positioning & marketing

Michelle does not believe what vendors say and wants buyers to see proof of differentiation. Listen

She said she is a big believer in pictures and in showing why a company is different, and that she does not believe what vendors say. Host Kyle Norton added that trust in AI is very low because of so much vaporware and such a competitive environment, so going above and beyond is essential.

“I'm a big believer in pictures and show me why you're different like I don't believe what you say.”

From E62: CRO Life: from a $20B Exit, to a Hyper-Growth AI Org (Michelle Donnelly, CRO @ Crescendo).