Crescendo tells prospects to look at how its retail customers use the product instead of taking its word for it. Listen
Michelle said she learned at Salesforce to become a customer of your customer. A big part of Crescendo's ICP is retail, so prospects are sent to customers such as Love Pop, which she said upsells extra cards for Mother's Day and Father's Day, and Doc Martens, which she said builds a larger basket by suggesting other items in a pop-up window while a shopper views boots.
“So one of the things I learned at Salesforce is become a customer of customer of your customer.”
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From E62: CRO Life: from a $20B Exit, to a Hyper-Growth AI Org (Michelle Donnelly, CRO @ Crescendo).