AI tools now let DataRails make far more campaign content, with production that once cost $30,000 to $40,000 per video Listen
Aviv says a new video used to need a script, a production company, and around $30,000 to $40,000, and now the team produces videos in days with tools such as Sora. He says the marketing team produced more than 100 campaign pieces in a month, which he could not have done without AI. He gave a Bob Ross Sora video on TikTok that got more than a million impressions as an example.
“it's going to cost you 30, $40,000”
From E64: My Team Drives 4x Revenue Per AE vs Competitors | Aviv Canaani, CRO @ Datarails.