Showing up in AI answers depends on building a better product and on what trusted sources say, not on stuffing keywords into a website. Listen
Dmitri said that if you want to show up more often in Perplexity answers, the answer is to build a better product and have people say the right things about it. He said the signals include reviews, earned media and the sources people trust, which shape the grounding for an answer. He said keyword stuffing would not change the answer.
“So the unsatisfying but true answer is, if you want to show up more often in perplexity answers, build a better product.”
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From The Founder Selling to Professional Sales Transition w/ Dmitry Shevelenko (CBO, Perplexity).