Keep at least one team always testing something new, because inbound will eventually run out. Listen
Loren says he has always believed a team should be going after something new, regardless of how much inbound it has. At Shopify Plus the new effort was cold outbound into verticals chosen from the platform's largest categories, such as fashion and electronics.
“Eventually you're going to run out of inbound.”
Listen to the episode Episode Pipeline & demand generation Link to this
From Sales is Not Magic, It's Math w/ Loren Padelford (Founding CRO, Shopify).