Gong data shows that multi-threading deals affects win rates by 23%. Listen
He gave this figure, hedged with 'I think', while describing a manager who notices across a rep's whole pipeline that the rep does not multi-thread well, and then uses the one-on-one to focus on that theme.
“we know from Gong that that affects win rates by 23%”
Listen to the episode Episode Sales process & deals Link to this Report a problem
From How to Use Gong Like The Team Who Developed It w/ Ryan Longfield (fmr CRO, Gong).