Customers often use a product in ways the founder did not expect, so founders should interview customers to find out what they are actually doing with it. Listen
Lou says that across his six startups, customers did things with the products that he had no idea they would do. He says that when you sit down and interview customers you learn what they are using the product for. He presents this intellectual curiosity as the key to understanding use cases.
“customers did things with the products. I had no idea they were going to do it.”
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