Operators said

Positioning & marketing

Asking a JPMorgan customer why it used the product showed a security need, and Black Duck repositioned from license compliance to open source security. Listen

In his third CEO role at Black Duck, Lou's first request was to talk to customers. A call from JPMorgan showed that the bank needed a curated list of open source security vulnerabilities across about 10,000 applications, updated daily. Lou asked why they were using the product and found they cared about security rather than license compliance, so he repositioned the company around open source security, which he said is a much bigger market with faster growth. He says many people inside the company did not want to change.

“we completely repositioned the company around open source security, which is a much bigger market, faster growth”

From You Can’t Delegate Sales Early with Lou Shipley.