He has never seen a company go to IPO on one demand channel, including product-led growth companies. Listen
He says companies in growth mode usually need multiple demand channels, and that even big successful PLG companies got to something like $10, $50 or $100 million through product-led growth before needing more. He adds that an SDR channel probably will not scale to a billion dollars, so companies keep testing other channels.
“I've never seen a company go to IPO exploiting just one channel, even PLG companies.”
Listen to the episode Episode Pipeline & demand generation Link to this
From Designing Systems That Scale with Mark Roberge, Founding CRO of HubSpot.