The biggest risk in outcome-based services is the customer feeling they paid a lot for little, like a tiny steak at an expensive dinner. Listen
AJ Bruno says that with outcomes, the biggest challenge is avoiding the moment when a customer sees the bill and asks what they paid for. He says services vendors must make sure that is not the case. Josh Schachter added a buyer's view against paying per use: 'I don't want to pay 10 bucks every time I wear my pair of jeans.'
“You don't want that feeling for services. And we got to, you know, make sure that that's not the case.”
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From "We Will Die": Why QuotaPath Is Betting Everything on AI-Native Services ft. AJ Bruno (QuotaPath).