Operators said

Strategy & market

Going after everyone without a clear thesis would confuse a startup, and early numbers from a focused segment can look small but compound. Listen

Snehal said focused customer numbers could look small in the early days, but would compound, build the company's story and help build moats. He said that without a proper thesis, pursuing every customer could confuse the company. He added that focus would have saved Outdoo maybe the first six months of the year.

“Just going and going after everyone. without a proper thesis would essentially confuse you, could confuse you.”

From SPOTLIGHT: He Said No to Bad-Fit Customers. Growth Got Better. | Snehal Nimje, CEO & Co-Founder @ Outdoo.