Combining the CCO and CGO roles makes sense because customer value and revenue growth are one motion. Listen
He reasons that growth comes when a company delivers on value for its customers, so the whole customer lifecycle should be mapped across the organization and people aligned to it. At PartsSource he has taken on the growth side of the role over the last nine months, with the aim that everything done pre-sales aligns with onboarding and retention after the sale.
“growth really comes when you deliver on value for your customers.”
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From The CCO Who Also Owns Sales (Here's Why It Works) ft. Brad Casemore (PartsSource).