Companies that grew through PLG but never converted into enterprise businesses mostly failed, according to research Cursor's co-founders did. Listen
Brian said Cursor's co-founders argued that anything easily acquired is easily lost, and that building an enduring company requires marrying PLG with sticky enterprise sales. He said they researched companies that grew in PLG but never made the enterprise conversion and most of them failed.
“Companies that grew up in PLG but never made the conversion into enterprise, most of them, most of them failed.”
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