Ask a company to explain why its advantage is defensible, since a rival could copy an indefensible one quickly Listen
After the three questions, McMahon asks what the company's real secret sauce is and how it would defend it. He says that if the answer is that it is not defensible, the warning sign is that somebody could do the same thing tomorrow.
“if they say it's not defensible, somebody could do the same thing tomorrow.”
Listen to the episode Episode Strategy & market Link to this Report a problem
From Sales as the System and Why Founders Must Own the Problem with Lou Shipley.