Repositioning Black Duck around open source security came from asking a customer why it used the product Listen
Shipley says JPMorgan asked staff to hand-curate a list of open source security vulnerabilities across 10,000 applications, a list that was growing daily. When he asked why they used the product, he learned they were not looking for license compliance but for security. He repositioned the company around open source security, which he described as a much bigger market with faster growth, although some staff did not want to change.
“So we completely repositioned the company around open source security, which is a much bigger market, faster growth”
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From Sales as the System and Why Founders Must Own the Problem with Lou Shipley.